Pushing Consumers towards Sustainable Food and Beverage Choices.
Consumers are increasingly demanding sustainable food and drink options, with purpose-driven consumers accounting for 44% of consumers, according to a global survey by the IMB...
Tag : nudging
Encouraging sustainable food and drink choices with gentle persuasion (nudging)
A significant number of consumers are now expressing their preference for sustainable food and beverage products. A global survey by the IMB Institute for Business...