Highlighting essential nutrients that support everyday health, such as vitamin D, fiber, and iron, Weetabix is proactively addressing significant consumer concerns regarding nutritional deficiencies. This initiative aligns with emerging food and drink consumer trends emphasizing health and nutrition.
The newly designed packaging will make its debut across over 677 million Weetabix packs, effectively reinforcing the brand’s commitment to sustainable packaging.
Key health benefits will be prominently featured on Weetabix Original, Protein, Chocolate, Banana, Organic, and Oatibix varieties, enhancing the overall food and drink marketing strategy.
Lorraine Rothwell, head of brand at Weetabix, stated: “Our new packaging makes it even easier for shoppers to identify the key benefits in their bowl of Weetabix and make informed decisions at a glance.” This reflects our dedication to supporting food and drink sustainability.
