Sealed Air Corporation, now SEE, has undergone a corporate rebranding process with the aim of transforming into a market-driven and customer-first solutions company. SEE has seen significant growth and earnings performance in the last five years, thanks to the SEE operating model and the execution by the SEE operating engine and SEE operational excellence.
According to Ted Doheny, SEE’s President and CEO, the company is vigorously reinventing itself from a product-oriented company to a world-class market-led company, leveraged by automation, digitalization, and sustainable packaging. Doheny expected that SEE’s corporate rebrand would lead to enhanced valuation, thanks to its relentless commitment to innovation and market needs.
SEE’s new corporate brand and logo are a direct reflection of the company’s growth and evolution beyond what it once was. The new brand encapsulates the power of SEE’s brands and solutions, including equipment, materials, and services. SEE’s new logo is a visual representation of automation, digitalization, and packaging, and the company’s commitment to sustainability.
In automation, SEE enables customers to unlock productivity and savings with automated packaging solutions with a payback period of less than three years. SEE plans to double its automation portfolio by 2027. In digitalization, SEE’s digital printing and online services improve business performance and operational efficiency, with the company expecting over 80% of its sales to be transacted digitally by 2027.
SEE’s sustainability agenda offers innovative materials and applications that reduce waste, extend shelf-life, increase protection, enable circularity, and reduce carbon footprints. Nearly 20% of SEE’s materials portfolio comes from recycled or renewable sources. SEE’s Net Positive Circular Ecosystem empowers customers with affordable innovations, lowering their total costs for packaging solutions through automation, digitalization, and innovative packaging options.
The SEE rebranding process builds on the company’s iconic brands, including Bubble Wrap packaging, started in 1960, and Cryovac, a leader in food packaging, acquired in 1998. Over the past five years, SEE has made strategic acquisitions, including APS, Foxpak, and Liquibox, that have accelerated the company’s reinvention.
In conclusion, SEE’s corporate rebranding process builds on innovation and customer-centricity, championing automation, digitalization, and sustainability in its product, material, and service offerings. SEE’s transformation strategy, proven performance, and growth trajectory position it as a global leader in solutions and market-driven packaging needs.
