Sappi Europe is expanding its portfolio of wet-glue wet-strength label papers with the introduction of a linen embossed version of its successful Parade Label WS label paper.
Produced at Sappi’s Gratkorn mill in Austria, the new Parade Label WS Linen exhibits excellent printing and converting results. This paper specifically targets applications such as returnable beverage bottles, boasting impressive performance coupled with striking visual appeal.
The launch of this innovative paper aligns with the recent completion of Sappi’s significant investment project at its Gratkorn site, which commenced at the beginning of October.
In September 2022, Sappi announced an investment of tens of millions of euros aimed at enhancing the site’s technical infrastructure. This initiative ensures the future production capacities of wet-strength, alkali-resistant label papers, solidifying Sappi’s position as a comprehensive supplier of label papers.
According to Sappi, the Parade Label WS, a well-established wet-strength and alkali-resistant label paper, has gained global recognition for its impressive printing and finishing results.
Primarily designed for wet-glue label applications such as returnable beverage bottles, this one-side double-coated wet-strength paper stands out in the market.
The linen embossing not only enhances the visual appeal but also improves label functionality. As a result, users can expect superior labelling performance, characterized by enhanced separability of the labels and greatly reduced static adhesion.
Available in weights of 65, 68, 70, 75, and 80 g/m2, this paper ensures exceptional washability during the bottle preparation process for reuse. It performs particularly well when combined with metallised papers, creating eye-catching labels.
Sappi will showcase the new Parade Label WS Linen, along with a range of other innovative products for food and beverage packaging, at this year’s FachPack (24 to 26 September) in Hall 4A, Stand 306, and at BrauBeviale (26 to 28 November 2024) in Hall 4A, Stand 410 in Nuremberg.
