Food and Beverage Business
Packaging

Sappi Expands Label Paper Portfolio with New Parade Label Pro WS

Sappi Expands Label Paper Portfolio with New Parade Label Pro WS beverage packaging, food and drink packaging, food and drink sustainable packaging, labels Food and Beverage Business

Sappi, a leading manufacturer of specialty papers, is expanding its portfolio of wet-glue label papers to meet the growing demand in the food and drink packaging industry. With the addition of the new wet-strength, alkali-resistant Parade Label Pro WS, Sappi aims to become a trusted supplier of high-quality and sustainable label papers.

The expansion of Sappi’s label paper offerings includes the wet-strength, alkali-resistant Parade Label Pro WS, which complements the existing non-wet-strength Parade Label Pro. This investment was made at Sappi’s Gratkorn site in Austria, which now features state-of-the-art infrastructure dedicated to producing wet-strength, alkali-resistant label papers. With this expansion, Sappi ensures that its portfolio covers the diverse needs of its customers.

Sappi is recognized as a leader in the specialty paper industry, providing superior label solutions for printers, converters, and brand owners. The wet-strength, alkali-resistant Parade Label Pro WS, produced at the Gratkorn site, is a perfect addition to Sappi’s range, offering enhanced printing and converting efficiency along with an exceptional product perception at the point of sale.

Unmatched Testing and Quality Assurance

Parade Label Pro WS is a single-sided double-coated label paper with a functional coating on its reverse side. It guarantees outstanding printing and finishing results due to its excellent surface quality. With various basis weights ranging from 65 to 80 gsm, this universal paper can be easily processed using common printing techniques such as flexo, offset, and gravure. It is especially suitable for high-quality labels on returnable containers in the food and beverage industry, including glass and PET bottles. The tightly controlled manufacturing process ensures consistent quality, excellent lay-flat properties, and versatile finishing options.

Sappi has conducted extensive practical testing with select customers to validate the performance and properties of Parade Label Pro WS. Having successfully met industry requirements and standards, the product is expected to be released to customers by summer 2024. In the meantime, Sappi welcomes interested companies to request test materials for qualification purposes.

Sappi Invests in Gratkorn to Meet Industry Demands

Sappi’s investment in Gratkorn to expand its label paper business demonstrates the company’s commitment to the beverage industry and its long-term strategic focus on wet-glue labels. Parade Label Pro WS complements the non-wet-strength Parade Label Pro, resulting in a comprehensive and reliable label paper offering. The investment has enabled Sappi to improve production capacities and develop high-quality wet-strength, alkali-resistant label paper.

Sappi’s plants in Alfeld (Germany), Carmignano (Italy), Gratkorn (Austria), and Somerset (USA) allow for reliable and efficient production and supply of premium label papers. The company’s state-of-the-art facilities ensure flexibility, fast availability, and seamless supply chains. With decades of experience in logistics, Sappi is well-equipped to meet the varied needs of its customers.

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