Saica Group is set to debut Saica Fresh, a comprehensive packaging solution featuring a unique End-to-End strategy tailored for the fresh produce market. This launch will take place at Fruit Attraction, the premier fruit and vegetable fair, from October 8th to 10th at Ifema, Madrid.
During this international event, Saica will officially introduce its groundbreaking initiative—an extensive range of packaging solutions, incorporating both corrugated cardboard and flexible packaging. This innovative approach aims to assist customers in protecting their fresh produce brands, minimizing food waste, and advancing the circular economy, all while enhancing consumer experience. The Saica Fresh initiative is built on five foundational pillars and distinctive value propositions: food science, comprehensive solutions, product innovation, R+D+i, and sustainability.
Saica Fresh unifies the efforts of the Saica Pack and Saica Flex divisions, enabling an exhaustive assessment of the customer value chain from beginning to end. The R+D+i teams at Saica apply their expertise to ensure customers utilize the most suitable and sustainable food and drink packaging solutions. This not only enhances productivity within the packaging process but also reduces costs while maintaining packaging quality, thus extending the shelf life of products.
The group will showcase a modern and visually appealing stand that embodies Saica’s brand identity, located in Hall 7 (7C24) of the exhibition grounds. The stand is designed to welcome visitors and provide an immersive experience, allowing them to discover the benefits of Saica Fresh—from packaging optimization to its positive influence on the overall value chain. Additionally, the company will communicate its commitment to environmental sustainability, presenting innovative food and drink sustainable packaging solutions that further the circular economy in the sector.
Miguel Ángel Martínez, Commercial & Marketing Director of Saica Pack, states, “At Saica we are very pleased to present Saica Fresh at Fruit Attraction, which marks an important step in our permanent commitment to the fresh produce sector. By offering a fully integrated packaging solution, we not only help our customers optimize their packaging processes, but also enable them to reduce food waste and extend the time their products stay fresh. Saica Fresh embodies our dedication to sustainability, innovation, and our commitment to adding value to the entire supply chain.”
Moreover, Francisco Barrera, Sales & Marketing Director of Saica Flex, emphasizes, “With Saica Fresh, we have created a truly comprehensive solution, which combines the strengths of Saica Pack and Saica Flex. This unified approach allows us to offer our customers sustainable, cutting-edge packaging technologies that respond to the changing needs of the fresh produce market. Our participation in Fruit Attraction gives us the perfect platform to showcase the tangible benefits of Saica Fresh: from improving brand visibility to fostering a more circular economy.”
Fruit Attraction stands as the leading trade fair in the global fruit and vegetable sector. The event brings together companies across various interconnected business areas, including organic farming, biotechnology, logistics, and auxiliary industries. Its global appeal is evident, featuring over 2,000 participating companies from 135 countries, with 90% of professionals and 95% of visitors returning each year.
As a hub of knowledge for the fruit and vegetable sector, the fair will also offer a diverse array of sessions covering various topics. Among the highlights during Fruit Attraction are the Grape Attraction, Biofruit Congress, Fresh Food Logistics The Summit, along with Innovation Hub and Factoría Chef.
