A large majority, 89% of respondents, stated that they ‘like the material’ of reusable aluminium packaging. Additionally, 86% indicated that they would be likely to purchase their preferred brand in reusable aluminium packaging, even if it were priced the same as single-use plastic. Moreover, 93% of respondents claimed that they would likely or very likely return the packaging.
Sian Sutherland, co-founder of A Plastic Planet & PlasticFree, emphasized the importance of creating a multi-use system and noted that the industry is ‘finally waking up to the enormous opportunity of returnable standardized packaging.’
“This is a moment for the industry to truly collaborate, sharing investment and therefore sharing risk. If you can save on plastic and carbon taxes, achieve your ESG targets, and build stronger loyalty with your consumers, it’s a no-brainer to change the system, not just the packaging material now. New research from Reposit shows that over 60 percent of shoppers would actually switch brands to buy returnable versus single-use. That’s a risk no business should countenance when the upsides to both their own and the environment’s bottom line.”
The findings of this research suggest a growing consumer interest in sustainable packaging options, particularly for food and drink products. Businesses in the food and drink industry should take note of these trends and consider the potential benefits of embracing sustainable packaging solutions. By investing in returnable standardized packaging, companies can not only reduce their environmental impact but also improve consumer loyalty and meet ESG targets. It is clear that the shift towards sustainable packaging is not only a responsible choice but also a strategic business decision in the current market landscape.
