Blighty Booch, a brand owned by kombucha manufacturer Conway Kombucha, has partnered with Polytag to enhance its consumer experience. By incorporating Polytag’s QR codes into its product labels, Blighty Booch aims to provide consumers with easy access to information, special offers, recycling tips, and the option to visit their online shop. These unique QR codes are generated through a digital printing process using Screen technology at Limpet Labels in Wrexham.
Additionally, Polytag’s platform will enable Blighty Booch to obtain valuable consumption patterns and regional sales data. Mark Pavey, the director at Blighty Booch, expresses excitement about this partnership, stating that it not only enhances communication with consumers but also provides a new direct-to-consumer sales and marketing channel. Pavey believes that the innovative QR codes have the potential to revolutionize the way brands connect with consumers and looks forward to its impact on their marketing efforts.
Alice Rackley, the chief executive at Polytag, shares the benefits of incorporating these QR codes. Not only will this technology allow Blighty Booch to provide in-depth information about their products, ingredients, and health benefits, but it will also drive traffic to their online shop through customized landing pages.
