Paranova has played a pivotal role in the introduction of Tesco’s latest Finest smoked salmon offerings, collaborating with Farne Salmon to create packaging that showcases the premium nature of the products.
This new selection, available in Tesco locations nationwide, includes four unique varieties: Cold Brew Coffee; Mesquite, Beech, and Oak Wood; Cherry and Alderwood; and Truffle. This initiative marks a progressive enhancement of the Tesco smoked salmon line, with packaging designed to provide a superior and distinctive presence on store shelves.
The Pack Positive Centre at Paranova partnered closely with Farne to design a range of visual concepts aimed at conveying the high quality of the new products. The packaging features a board sleeve with a kraft-inspired finish to emphasize the product’s authenticity. Foil detailing enriches the packaging, adding depth and contrast that elevates the overall aesthetic while preserving a natural and organic feel.
This launch continues Paranova’s enduring partnership with Farne Salmon, which has flourished for over two decades. This project, driven by collaborative efforts, underscores a commitment to innovative packaging that not only bolsters product advancement but also caters to consumer preferences in the food and beverage industry.
