Businesses should not underestimate the importance of the roll-out of Extended Producer Responsibility (EPR) and assume that they have ample time to comply, as this could result in higher costs and reduced efforts later on. In response to the announcement of a one-year delay to EPR, the On-Pack Recycling Label (OPRL) strongly advises businesses not to become complacent.
Margaret Bates, the managing director at OPRL, emphasizes that the delay actually presents an opportunity for forward-thinking businesses to use the extra time wisely. By taking immediate action, these companies can not only benefit from lower fee costs but also showcase a strong commitment to their brand.
EPR is a global initiative aimed at promoting recyclability and reaping the associated benefits. It is essential for UK businesses to understand that it represents the direction in which the industry is heading, rather than being a stand-alone legislation. Recent research conducted by OPRL highlights that consumers’ support for recycling remains strong, with 81% agreeing that recycling is of utmost importance. Regardless of EPR, consumers are likely to continue advocating for improved recyclability.
Furthermore, environmental concerns rank as the primary motivation for recycling according to a consumer survey. Since 2021, there has been a significant increase in this prompted reason as more individuals are devoted to recycling for the betterment of our planet rather than solely for personal satisfaction.
Under EPR regulations, every piece of packaging must be labeled to indicate whether it is recyclable or not. OPRL, currently the only label compliant with EPR requirements, advises businesses to commence the necessary actions promptly. This includes ensuring that their packaging is recyclable and properly labeled.
Bates asserts, “Businesses should evaluate the recyclability of their packaging items and make arrangements for new labeling. For some, this may entail a considerable task, making it crucial to start the process well in advance of the deadline.”
In conclusion, Bates stresses the importance of preparation. “Prepare, prepare, prepare!” she insists. The potential risks associated with being fully prepared and facing further delays in legislation are relatively minor compared to the risks of being ill-prepared when EPR finally comes into effect.
