The ergonomic flat shape of the bottle allows it to easily fit into pockets, bags, and seatback storage in planes and trains. This sturdy construction also makes the bottle suitable for refilling and multiple uses, while still being recyclable.
Berry, the company behind this innovative design, faced challenges in adapting their injection stretch blow moulding process for traditional PET bottle manufacturing. However, they were able to modify their technology to accommodate the new flat shape.
In addition to its practical shape, the bottle also features an uninterrupted convex window on one side. This magnifies the label area, showcasing the eye-catching designs of the six limited-edition artist labels. This combination of functionality and aesthetics makes the bottle stand out on store shelves.
Founder Michael Lowers expressed the company’s commitment to improving the carbon impact of mineral water packaging materials. By using 100% rPET for their bottles, they are able to achieve both convenience and sustainability. Berry, with their skills and determination, played a crucial role in making this vision a reality.
Joe Horton, product line director at Berry Agile Solutions, emphasized the importance of collaboration in the success of this project. The NEUE water bottle exemplifies how working together can result in sustainable packaging that still retains the benefits of plastics.
In conclusion, the ergonomic and environmentally-friendly design of the NEUE water bottle, created through collaboration between NEUE Water and Berry, offers a convenient and sustainable packaging solution for consumers.
