Food and Beverage Business
Packaging

Mondi utilizes data-driven analysis to assess the ecological footprint of Hug&Hold

Mondi utilizes data-driven analysis to assess the ecological footprint of Hug&Hold data-driven, environmental impact, Hug&Hold, Mondi Food and Beverage Business Mondi

Mondi has recently conducted a comprehensive life cycle assessment (LCA) for its paper-based Hug&Hold solution, comparing its environmental impact to that of traditional low-density polyethylene shrink wrap for bundling six 1.5 litre PET beverage bottles.

Hug&Hold is an eco-friendly and fully recyclable alternative to plastic shrink wrap for PET bottle packs. This innovative solution consists of a kraft paper sleeve for secure transportation and a corrugated carrying handle that securely holds the bottles by the neck, with an integrated handle for added convenience and strength.

In order to evaluate the environmental impact of their products, Mondi commissions rigorously reviewed and ISO-compliant LCAs, utilizing the Environmental Footprint (EF) method. The assessment considers 16 indicators, ranging from raw material acquisition to end-of-life treatment in the EU27.

The results of the assessment revealed that Hug&Hold exhibits reduced impacts in various categories including climate change, fossil resource use, photochemical ozone formation, acidification, ionising radiation, water use, and eutrophication of freshwater. The carbon footprint of Hug&Hold is 43% lower than that of average LDPE virgin plastic shrink wrap and 15% lower than LDPE shrink wrap with 100% recycled content. This positions Hug&Hold as a sustainable packaging solution that contributes to reducing the climate change impacts while offering a durable solution for customers and end users.

Silvia Hanzelova, sales director of speciality kraft paper at Mondi, emphasized the importance of independent critical reviews and data-driven assessments in helping customers evaluate the environmental impact of their products. This LCA for Hug&Hold aligns with Mondi’s commitment to sustainability under their MAP2030 (Mondi Action Plan 2030), showcasing their dedication to providing sustainable solutions that are both effective and innovative.

Mondi will be hosting a live webinar on the beverage packaging market featuring Hug&Hold and its sustainability benefits on June 5, 2024, at 2 pm. Interested individuals can register for the free webinar to learn more about this sustainable packaging solution.

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