Food and Beverage Business
Packaging

JDO refreshes packaging for Havana Club ready-to-drink beverages

JDO refreshes packaging for Havana Club ready-to-drink beverages Havana Club, JDO, new pack, packs, Revamps, RTD Food and Beverage Business

The brand has unveiled a new vibrant design that embodies the brand’s ‘Spirit of Cuba’ energy. JDO has meticulously crafted a new design architecture that prioritizes attention to detail, resulting in premium quality and instant recognizability.

Senior designer Frank James from JDO explained the design process, stating, “We started by developing a vibrant color system to maintain consistency across the range, creating a cohesive family feel. Subtle graphical elements like palm leaves and layered colors illustrate the cocktail recipes and the brand’s energetic personality. We also heightened the logo’s boldness for enhanced brand visibility, while cleaner, integrated fonts ensure clear communication for consumers to easily identify their preferred cocktail.”

Marketing director Nathalie Parte from Havana Club expressed delight in the new design, noting that it beautifully captures Havana’s rich heritage and vibrant energy. She emphasized its resonance with the community-driven audience who are passionate about celebrating the spirit of Cubania.

Portfolio manager for RTDs at Pernod Ricard, Caitriona Murphy, commended JDO for creating a design system that enhances Havana Club RTD’s presence on the shelf in a competitive market. This design platform will serve as a vibrant and premium showcase for bringing Havana Club’s plans to life in true style.

In conclusion, this new design reflects Havana Club’s commitment to embodying the spirit of Cuba and resonating with its global audience. The attention to detail and premium quality ensure that the brand stands out on the shelf and communicates effectively with consumers.

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