The Otherly, a leading branding agency, has designed impactful packaging that commands attention on the shelf. Their design features a distinct stamp-printed word mark and vibrant illustrations that depict a curious fox uncovering the natural beauty of apples and the surrounding orchard. This approach aligns perfectly with current food and drink consumer trends emphasizing sustainable packaging.
Chris Walsh, the creative director at The Otherly, explained that the brand’s emblem was central to their design philosophy: “We crafted a story around this curious fox, who ventures beyond its urban home to an orchard by Dublin Bay, searching for wild, refreshing apples to bring back to the city.” This narrative not only captivates the audience but also reinforces the brand’s commitment to sustainability in food and drink marketing.
Anna Walsh, Senior Brand Manager at Heineken, noted the collaborative effort involved in the branding for Orchard Thieves Wild Apple Cider: “The branding for Orchard Thieves Wild Apple Cider is the result of collaborating with inspiring designers who know how to elevate a brand brief.” She emphasized the vital role played by The Otherly throughout the project, stating, “The Otherly supported us every step of the way, from the project’s inception to its final execution.”
Walsh continued to praise the project’s success, highlighting its performance across key metrics. “The concept was an unprecedented success, performing incredibly well across key metrics. We are absolutely thrilled with the results and impressed by the agency’s ability to not only conceive a fantastic idea but to execute it so beautifully and effectively.” This collaboration underscores a successful integration of innovative food and drink packaging solutions that resonate with modern consumers.
