The Glass Packaging Institute (GPI), the trade association for America’s glass packaging manufacturers, proudly acknowledges the Alcohol and Tobacco Tax and Trade Bureau (TTB)’s recent decision to permit the use of glass containers for spirits-based products in all approved sizes, including the widely sought 355ml (12-ounce) size. Effective January 10th, this regulatory change represents a crucial advancement in consumer choice, industry innovation, and equitable competition in the food and drink packaging marketplace.
“This decision marks a pivotal moment for consumers, the glass packaging industry, and the broader spirits market,” stated Scott DeFife, President of GPI. “The TTB’s choice to modernize outdated regulations that restricted packaging options for specific spirits-based products acknowledges the importance of innovation, consumer choice, and environmental sustainability. It guarantees a level playing field for all types of packaging materials. This ruling enables domestic glass manufacturers to participate in this expanding market.”
In the past, the 355ml size for spirits-based products was limited to metal or aluminum containers. GPI and its member companies have long advocated for the elimination of this restriction, which not only hindered the competitiveness of glass manufacturers but also narrowed the packaging options available to brands. Glass containers, recognized for their durability, recyclability, and premium aesthetic, now provide spirits producers with a primary packaging size that aligns with consumer preferences and environmental goals, while also allowing them to differentiate their products on retail shelves.
Demand for spirits-based ready-to-drink (RTD) cocktails has surged recently, with sales skyrocketing by 226% between 2016 and 2021. The TTB’s updated standards of fill (SOF) will enable producers to better satisfy this increasing demand by offering their products in glass containers, a material that not only enhances brand identity but also aids in minimizing consumer confusion between alcoholic and non-alcoholic beverages.
GPI also commends the TTB for acknowledging the requirement for packaging flexibility across additional fill sizes, including 187ml and 250ml, thereby ensuring that glass containers can accommodate the specifications of spirits producers at all future approved capacities.
“We applaud the TTB and the Treasury Department for fostering a competitive marketplace that supports innovation and sustainability,” added DeFife. “There was widespread bipartisan support for this decision, and we appreciate that the agency took the time to investigate these issues and remove restrictions so spirits-based products can benefit from the unique qualities of glass packaging.”
GPI expresses its gratitude to the TTB and the Department of the Treasury for valuing the perspectives of manufacturers, brands, and consumers in this progressive decision-making process.
For further details about GPI and the advantages of food and drink sustainable packaging, visit www.gpi.org.
