FiberWise™ is poised to revolutionize sustainable food and drink packaging with its cutting-edge fibre-based tray solutions.
Developed in response to escalating environmental concerns, this next-generation tray offers a responsible alternative to conventional rigid plastic packaging. With distinct sustainability advantages, it stands out as the ideal choice for eco-conscious producers of fresh meat and convenience foods.
See FiberWise™ at EMAPCK Birmingham, booth C54.
Leveraging over a century of Hartmann’s expertise in rough-moulded fibre technology, FiberWise™ provides fresh food trays that significantly reduce environmental impact while ensuring full compatibility with existing tray-sealing systems.
Crafted from 100% renewable resources, FiberWise™ lowers plastic usage by over 70% compared to rigid PET or PP trays, contributing to waste reduction and promoting a circular economy.
FiberWise™: Packaging that resonates with consumers
As sustainability emerges as a pivotal factor in purchasing decisions, consumers are increasingly gravitating towards fibre-based packaging that aligns with their environmental values. FiberWise™ integrates seamlessly into standard re-pulping streams, presenting a practical and responsible option for sustainability-minded shoppers.
A significant advantage of FiberWise™ is its separable design, allowing for efficient recycling and repurposing of both fibre and plastic components. This innovation empowers consumers to make informed and environmentally conscious choices, ensuring packaging that is both easy to recycle and aligned with sustainability goals.
Plug & Play: Tried, tested, and approved
Thanks to its robust design, FiberWise™ MAP barrier trays demonstrate exceptional machineability with a plug-and-play concept, requiring minimal or no investment from producers. These trays are easily denested and operate smoothly at high speeds on existing tray sealer lines without necessitating new tools. Moreover, FiberWise™ seals effectively with a variety of standard top film options.
The future of trays
“FiberWise™ is a sustainable alternative with real potential to transform the packaging market.”
For additional information about FiberWise™ and its innovative sustainable food and drink packaging solutions, visit www.hartmann-packaging.com.
