Craig Barker has transitioned to his new role within Ferrero, having previously led the company’s operations in the Asia Pacific region.
With over 30 years of experience in the confectionery sector, Barker has dedicated two decades to Ferrero. Throughout his tenure, he has served as a managing director in various regions, including the Asia Pacific, Australia and New Zealand, and North Asia.
Philippe Steyaert, the former managing director for the UK and Ireland, has moved on to assume the position of chief business officer at Ferrero’s central office in Luxembourg. His term from September 2021 to August 2024 has now concluded, with Barker officially stepping into the role in January, as noted on his LinkedIn page.
“I started my journey with Ferrero as a sales director in the UK 20 years ago, and am pleased to be returning to the region at such a dynamic time,” remarked Barker.
“Ferrero UK & Ireland continues to grow with strong brands, product innovation, and expansion into new categories. I look forward to working alongside the talented team to continue to bring joy to our customers with our iconic brands.”
In his farewell, Steyaert expressed gratitude to the UK and Ireland team for their dedication during his leadership over the past three years.
“I am very proud of what we have achieved together, and I am confident that under Craig’s leadership, Ferrero UK and Ireland will continue to thrive and grow,” he added.
“I look forward to seeing his and the team’s success.”
Ferrero, a family-owned global enterprise, has been active in the UK since 1966. Currently, the company employs over 47,000 people worldwide and boasts a portfolio including renowned brands such as Nutella, Kinder, Tic Tac, and Ferrero Rocher.
