Fenton Packaging Solutions, based in Leeds, strengthens its sales team with two key senior appointments.
“Alex and Mark are joining Team Fenton at an exciting time for the business,” states Fenton Packaging Solutions Managing Partner of Sales, David Wilson. “We have just embarked on a new financial year after experiencing remarkable growth in recent years. Alongside this, we have initiated a high-energy sales strategy that emphasizes innovation, diversification, and collaboration.”
“Since relocating to Leeds and rebranding as Fenton Packaging Solutions three years ago, our focus has been on delivering innovative, sustainable food and drink packaging solutions. Our consultative approach empowers our customers to adopt the most sustainable packaging options available. The addition of Mark Woods and Alex Breeze significantly enhances our growth plans as a provider of consultative packaging solutions.”
“Mark brings over 20 years of experience in food and drink packaging and foodservice. His established track record will help us accelerate the development of our fastest-growing sector: food and drink packaging.”
“Alex has spent a decade managing high-performing outbound sales teams, coupled with a strong background in people management and customer service. Her expertise will drive value, spur growth, and enhance our client engagement, ultimately improving the customer experience.”
Solutions-Based Consultative Sales Strategy
“My long experience with Tri-Star Packaging, Bunzl Catering Supplies, and PJ’s aligns perfectly with my new role at Fenton,” remarks Mark Woods. “I possess a deep understanding of food and drink manufacturing as well as packaging, positioning me well to implement a solutions-based consultative sales strategy for both existing and new clients.”
“Having previously collaborated with Managing Partner David Wilson, I am impressed by Fenton’s diverse customer base and structured approach, along with its strong company culture. Many of the experienced employees have been with the organization for over 30 years.”
From Good, to Better, to Best
“Fenton appealed to me due to its family-oriented culture,” says Alex Breeze. “They genuinely prioritize a ‘family first’ ethos, which fosters long-term employee retention. Witnessing colleagues who have been here for over 30 years speaks volumes. With such a wealth of experience around me, I am eager to rapidly develop my role. The significant growth potential at Fenton excites me, and I look forward to enhancing the customer journey.”
“One of my main objectives is to evaluate every touchpoint we have with customers and determine whether we are ‘good, better, or best’—and how we can elevate ourselves from good to best. The internal sales team collectively brings 100 years of experience and a customer-centric focus. Moreover, Fenton has invested extensively in people, technology, and systems in recent years, ensuring that each interaction delivers a best-in-class service.”
On Fridays, Alex brings her eight-year-old spaniel, Maggie, to the office, adding her unique touch as Team Fenton’s Paw-sitive Vibes Manager.

