BrandMe faced the challenge of effectively conveying the rich flavor, superior quality, and meticulous care that have characterized Thompson’s for over 120 years. This task became increasingly vital as consumer expectations around wellness and modern design continue to evolve.
The redesign successfully harmonizes the collection with Thompson’s core range of teas, attracting the attention of health-conscious and curious consumers throughout the UK and Ireland. With a focus on food and drink sustainability, the new design reflects current food and drink consumer trends.
Incorporating soft, botanical illustrations, natural textures, and clean typography, the updated design complements the brand’s existing identity, presenting a refreshing modern aesthetic. Moreover, a bespoke, hand-crafted illustration gracefully envelops the entire packaging.
Jamie Thompson, marketing manager at Thompson’s Tea, remarked: “We’ve enjoyed a long-standing partnership with BrandMe, built on trust, creativity, and consistently strong results. Over the years, they have developed a deep understanding of our brand, and that connection really shines through in this latest redesign. We feel they have translated our values and identity with accuracy and flair, creating a look that is not only visually striking and distinctive but also true to who we are as a brand. The new designs stand out on shelf and reflect the quality and care behind our products, and we’re thrilled with the outcome.”
Georgia Howell, senior designer at BrandMe, added: “The range heroes the rich history of the Thompson’s family, bringing to life the tree from within the identity that tells the story of generations of care and passion. The delicately handcrafted illustrations that wrap around the pack highlight the quality of ingredients and the array of delicious, refreshing flavors within the range.”
This project not only enhances Thompson’s brand identity but also aligns with the growing demand for sustainable packaging in the food and drink marketing landscape. By prioritizing sustainability and consumer preferences, BrandMe and Thompson’s are setting new benchmarks in food and drink packaging design.
