The BCMPA reports that numerous members are actively investing in facilities and technologies to enhance manufacturing, storage, and distribution. These strategic advancements empower brand owners to seize opportunities with greater supply chain flexibility and resilience, particularly in the context of food and drink sustainability.
“Frozen food is undoubtedly one of the success stories of recent years, and the retail value of the market has increased by 50% over the past decade,” said BCMPA chief executive Emma Verkaik.
In light of ongoing cost of living pressures, frozen foods have gained popularity due to their value-for-money positioning. However, for brands to effectively deliver this value, it is crucial to ensure that all operational areas—from manufacturing to distribution—function as efficiently as possible. Local outsourcing specialists can significantly contribute in this arena, allowing businesses to concentrate on brand building and sales while managing daily operational issues.
Technological innovations, such as IoT integration, GPS tracking, and temperature monitoring systems, play a pivotal role in enhancing operational efficiencies in food and drink packaging. Within the BCMPA’s global logistics membership, industry leaders are harnessing these technologies to offer advanced visibility and precise control.
Moreover, apart from the value for money that frozen foods offer, the increasing variety and choice of products are attracting consumers. This includes a growing range of vegetarian and plant-based options designed to meet the rising demand for healthier eating. Rapid freezing technology ensures that all key nutrients are preserved, enhancing the overall appeal of these products.
“An outsourcing specialist can be the perfect partner to any size of frozen food business, from start-ups to established brands,” said Emma Verkaik. “As consumers increasingly seek quick and convenient meal solutions, the rising demand for frozen food options allows BCMPA members to effectively support brands with reliable and experienced suppliers for their frozen food logistics requirements.”
In conclusion, to thrive in the competitive landscape of food and drink marketing, brands must prioritize operational efficiency, embrace sustainable packaging practices, and adapt to evolving consumer trends. By leveraging local outsourcing solutions and innovative technologies, businesses can better navigate the challenges of the market while aligning with the principles of food and drink sustainability.
