Appetite Creative, a creative technology studio specializing in food and drink packaging, has collaborated with Tetra Pak, a world-leading food processing and packaging company, to introduce a new side panel on-pack communication across various regions in Europe, including Germany and Austria. This innovative update aims to educate customers on sustainability through a smart packaging experience.
Customers can access the interactive web-based experience by scanning QR codes on the new side panel, offering a range of educational games. The Collector game challenges users to collect Tetra Pak packages while navigating hazards, while the Memory game tests players’ skills in matching recycling-themed cards. Additionally, the Quiz game evaluates users’ knowledge of sustainability, providing an engaging learning experience.
Upon completing missions in the games, users can earn mission badges and access Tetra Pak’s website to learn more about its sustainability initiatives. The connected packaging experience, designed by Appetite Creative with graphic design by Advertising Design Studio, aims to enhance customer engagement and awareness of sustainability.
Managing Director at Appetite Creative, Jenny Stanley, highlighted the importance of connecting with customers and providing valuable experiences through innovative packaging solutions. Tetra Pak’s Marketing Director DACH, Lena Feichtenschlager, emphasized the role of connected packaging in raising consumer awareness and gathering insights on consumer behavior.
Advertising Design Studio’s Senior Art Director, Luca Beltrami, expressed excitement about the unique interactive experience offered to users, combining entertainment with sustainability education. The web app tracks real-time interactions and provides valuable insights for the brand to optimize its marketing strategies and understand consumer behavior.
The campaign, live for 12 months, aims to engage customers and promote sustainability in an interactive manner. For more information, visit: www.appetitecreative.com