The brief called for ‘a more accessible expression’ of the maison: an ultra-premium Grande Champagne cognac without an age statement, created for culturally engaged consumers who may be less familiar with specialist cognac and who enjoy more informal, social occasions.
Its visual identity had to unite contrasting qualities, bringing together heritage with modern freshness, technical expertise with a sense of spontaneity, and luxury with approachability. This balance reflects wider food and beverage industry trends, including changing food and drink consumer trends and the growing demand for distinctive food and drink packaging.
The agency developed a rich visual language that ‘brings the richness of Grande Champagne terroir to life’ through finely detailed illustrations of plants and wildlife. Grapes, vine leaves, flowers, citrus fruit, a butterfly and a bird combine to create a vibrant celebration of the natural environment.
This energetic artwork stands out against the cream-coloured gift box and label. At the same time, blind embossing, hot-foil accents and an elegant pairing of typefaces reinforce Delamain’s established character. Together, these details communicate craftsmanship and provenance while making the product more inviting to a broader audience.
The approach also aligns with wider food manufacturing trends, food processing technology, food distribution trends and food and drink industry innovation, where premium brands increasingly use design to communicate authenticity and relevance. Considerations surrounding food and drink sustainability, food and drink regulations and food and drink marketing further underline the importance of packaging that combines heritage, clarity and contemporary appeal.
