Amberley Labels, part of Paranova Print and Packaging, confirmed that every profit from the project would support Sheffield Children’s Hospital Charity.
For the newest edition, the label artwork was created by Sheffield-based illustrator Abi Landridge, who works under the name Paperface. Her design uses a vibrant, celebratory layout built around a heart-shaped crest, hand-rendered food motifs and fluid shapes that echo the relish inside.
Set against Henderson’s distinctive orange background, the finished illustration captures both the campaign’s community spirit and the brand’s strong Sheffield heritage. It also reflects wider food and drink consumer trends, where authentic local identity and purposeful food and drink marketing play an increasingly important role.
Amberley Labels produced more than 3,000 labels using flexographic printing technology. Each label received a dual-varnish finish, enhancing the visual impact while delivering the quality and performance expected in modern food and drink packaging.
The project demonstrates how food and beverage industry trends, food manufacturing trends and food and drink industry innovation can support distinctive branding, charitable engagement and locally focused campaigns.
