Alfaplasa has launched Alfablue, an innovative packaging film designed to help UK manufacturers and printers minimize their environmental impact while also addressing the Plastic Packaging Tax.
According to the UK-based leader in flexible packaging, this film responds directly to market demands for reliable and effective solutions. Alfablue spearheads a transformative movement toward sustainable packaging.
The Alfablue range exemplifies Alfaplas’ commitment to pioneering advancements in flexible food and beverage packaging. It includes four trusted variations: PCR, PCR PRO, PCR MAX, and Compostable. Each variation guarantees a minimum of 30% assured PCR content, providing brands with flexible, compliant, and sustainable options tailored to their performance needs.
Notably, Alfablue stands out as the first UK-produced film to achieve third-party accreditation for post-consumer recycled (PCR) content. This accolade, verified through a rigorous Intertek audit that meets APR’s globally recognized standards, assures reliable performance and certifies a minimum of 30% PCR content. Amidst a crowded market of unverified claims, Alfablue delivers genuine sustainability credentials and proven tax exemption eligibility that brands can confidently trust.
Phil Brown, commercial director at Alfaplas, stated: “As a trusted supply chain partner to UK retailers and FMCG brands, Alfaplas supports key sectors including food and beverage packaging, household goods, and horticulture, by ensuring compliance and giving customers the assurance to buy their packaging with complete confidence. The launch of Alfablue strengthens our commitment to delivering sustainable, innovative packaging solutions that brands can trust.”
