The bakery is actively engaging with potential partners and funders regarding its future. The Notice of Intention (NOI) allows the management team, alongside “experienced third parties,” to work towards securing the best possible outcome for Roberts Bakery.
As reported by The Grocer, Roberts Bakery has been collaborating with consulting firm PwC in recent months to identify strategies that could save the business.
The primary focus remains on safeguarding the jobs of approximately 400 employees, preserving the brand, and establishing a “more stable footing” for the company.
This development follows shortly after Roberts Bakery announced plans to close its site in Ilkeston. The company still operates facilities in Winsford and Northwich, although the Northwich site suffered a significant fire in June 2023.
The costs associated with rebuilding the site, combined with a loss of capacity and declining market share, have “made recovery extremely challenging.”
A spokesperson for Roberts Bakery stated: “Discussions are well advanced with third parties, and we are optimistic about a positive solution in the coming days that will preserve the whole company as a going concern.”
Furthermore, “We are keeping all stakeholders informed including our employees. Day-to-day operations are unaffected, and the company is continuing to trade and fulfil orders as normal.”
