The recent acquisition deal, initially announced in September 2024, saw William Grant & Sons commit to purchasing The Famous Grouse and Naked Malt Scotch Whisky brands from The 1887 Company, a subsidiary of the spirits wholesaler Edrington, for an undisclosed fee.
Following a thorough review of the transaction details, the Competition and Markets Authority (CMA) launched an investigation on 29 January. The objective was to assess whether the deal would substantially lessen competition within the UK whisky market.
However, after soliciting feedback from relevant stakeholders, the regulator has opted to terminate its investigation ahead of the 27 March 2025 Phase 1 decision deadline. This decision reflects a clear path forward for the acquisition.
Full details regarding the CMA’s decision will be published shortly, providing insight into the regulatory body’s rationale.
‘Important moment’
In light of the news, William Grant & Sons, known for its diverse portfolio of whisky, rum, and gin brands, expressed its satisfaction with the CMA’s conclusion.
“This is an important moment for William Grant & Sons,” stated chief executive Søren Hagh.
“The acquisition of The Famous Grouse, when completed, will further demonstrate our significant commitment to building category momentum in Scotch Whisky in the UK and in our markets globally.”
The completion of this acquisition remains contingent upon customary regulatory approvals in other jurisdictions. William Grant & Sons has pledged to collaborate proactively with the relevant authorities throughout this process.
When the deal was first announced last year, Edrington CEO Scott McCroskie remarked: “We consider this the right moment for Edrington to exit the blended Scotch category and focus on our core portfolio of ultra-premium spirit brands.”
“The Famous Grouse is a well-loved brand that has consistently performed in its category during the time it has been part of Edrington, and Naked Malt has grown its reputation. I am confident that these brands are well-positioned to continue to succeed as part of the William Grant & Sons portfolio.”
Edrington’s portfolio also includes esteemed brands such as The Macallan, Highland Park, and The Glenrothes, further solidifying its status in the spirits industry.
