JBS, a leading global food company specializing in premium and multi-protein products, will be showcasing its renowned brands at Anuga 2023, the prestigious international food trade show held in Cologne, Germany. With a firm commitment to strengthening partnerships and establishing new commercial connections, JBS aims to highlight its extensive portfolio of value-added and convenience products, with a particular focus on its Friboi and Seara brands.
Friboi, a well-known beef exporter and the most popular Brazilian beef brand worldwide, will unveil an exciting new look for one of its premium lines, known as 1953 Friboi. Made with select cuts from the finest European breeds, this line caters to consumers with discerning palates who demand superior quality. Through the use of precision technology and stringent protocols, Friboi guarantees beef with exceptional marbling, tenderness, and succulence.
In response to increasing consumer demands for flavor, quality, and convenience, Seara will debut a range of new and diverse chicken product lines at Anuga 2023. Alongside classic premium coated chunks, mini fillets, and fillets, Seara will showcase its recently introduced Karaage chicken range. Additionally, attendees can discover Seara’s delicious chicken wings, available in plain roasted, hot and spicy, and BBQ flavors. And for those looking for an innovative sharing option, Seara will feature “dippers,” a breaded chicken finger food format, prioritizing taste, quick preparation, and being palm oil-free.
Anuga 2023 presents an exceptional opportunity for JBS to introduce its existing and potential partners to a wide range of global brands within its portfolio. With brands like Swift, Pilgrims, Moy Park, Rigamonti, Canadian Diamond Beef, Great Southern, and Aberdeen Black, JBS positions itself as a comprehensive and reliable food manufacturing solution.
This notable event, with a substantial trade show space of 300,000m² and an anticipated 7,800 exhibitors from 118 countries, underscores JBS’ commitment to the food industry and its dedication to meeting the evolving needs of consumers worldwide.
