Premier Foods and Meat, in collaboration with Zander Foods, has recently acquired a factory from Embotits Espina, a prominent protein group. This strategic move further solidifies their foothold in the European meat market. The newly acquired facility, located in Vic, Barcelona, will be operated by Zander Foods, renowned for its retail meat brands Premier Carns and Casa Marsà, as well as the popular Max Zander frankfurter line and Elave poultry.
Zander Foods, in addition to its retail offerings, also caters to the foodservice sector and oversees the Tesi Fresc retail chain and Max Zander restaurants. With a turnover of €35m in the previous year, Zander Foods is now setting ambitious targets of €60m in 2024 and €100m in the subsequent year, leveraging the combined strengths of the acquired entities.
The acquisition of the Embotits Espina production unit is a significant milestone in the expansion strategy of Joint CEO Francesc Laymon and Jordi Farré, co-CEO of Zander Foods. The purchase not only safeguards the jobs of 51 employees previously working at Embotits Espina but also upholds its rich heritage and tradition. By integrating modernization and digitalization in production processes, the new owners aim to preserve the legacy of excellence while propelling growth and innovation.
Local media reports have indicated that the Vic factory was procured for €190,000, signifying a strategic investment for Zander Foods. Jordi Farré emphasized the acquisition’s strategic importance in strengthening the group’s position in the market and expanding production capacity. This move not only propels business growth but also ensures the continuity and development of Embotits Espina under the management of Zander Foods.
In conclusion, the acquisition of the Embotits Espina factory marks a pivotal moment in the evolution of Premier Foods and Meat, showcasing their commitment to growth, innovation, and preserving the heritage of renowned brands in the European meat industry.
