The recent funding round for Virtue has garnered investment from notable figures, including BrewDog co-founder James Watt and Eberechi Eze, a Premier League footballer and England international. This successful closing of the funding round has elevated the total investment in the company to an impressive £5m.
In this venture, Watt will assume the role of strategic advisor, collaborating closely with Virtue founder Rahi Daneshmand to effectively scale the business on a global level. Concurrently, Eze will actively contribute to Virtue’s marketing strategy, enhancing the brand’s visibility following this significant deal.
Reflecting on the investment, James Watt stated: “It is seldom that I see a drinks brand that genuinely excites me. In Virtue I found an amazing product led by a brilliant entrepreneur. I found Virtue first and foremost as a consumer and I am delighted to now be helping them on their growth journey.”
Marketing Strategy
Virtue plans to leverage this funding to enhance its marketing efforts, focusing on increasing brand awareness across the UK, Europe, and beyond. Additionally, this investment will facilitate the expansion of Virtue’s team and significantly boost global distribution capabilities.
Virtue’s founder and CEO, Rahi Daneshmand, remarked: “We are really excited to partner with Eberechi Eze and James Watt to build the leading clean energy drink brand globally. Their belief in our vision and commitment to our growth emphasizes the positive impact we plan to achieve together.”
“As the first all-natural energy drink with zero sugar and zero calories, Virtue is well positioned to lead the way for clean energy. These partnerships mark the start of an exciting next chapter for Virtue, and we can’t wait for even more people to enjoy our clean energy drinks.”
Natural Energy
Founded in 2016 by entrepreneur Rahi Daneshmand, Virtue energy drinks present a clean-label alternative to the sugary and artificial options currently dominating the market. The brand utilizes yerba mate, a green leaf rich in 24 essential vitamins and minerals, 15 amino acids, and boasts a higher antioxidant content than green tea.
Moreover, Virtue is certified carbon neutral and vegan, distributing its products in 20 countries worldwide. The beverages are available at leading UK and international retailers, including Waitrose, Whole Foods Market, Ocado, Morrisons, Motor Fuel Group, Casino, Carrefour, and Spinneys.
