The brand took a pioneering step two years ago by publishing the carbon footprint of its products with CarbonCloud, making it the first UK wine to do so.
According to Claire Forgione, operations director and sustainability lead, this move was just the beginning of their commitment to transparency. Becoming a B Corp was the logical next step for them.
Chris Turner, executive director of B Lab UK, expressed confidence in When in Rome’s ability to contribute to the community and drive the conversation forward.
The brand took a progressive step by becoming the first UK wine to publish the carbon footprint of its products with CarbonCloud, two years ago. This commitment to transparency and sustainability is evident in their operations. Claire Forgione, operations director and sustainability lead, believes that assessing and publishing the climate impact of their wines was an important first step. She further emphasized that becoming a B Corp was the next logical progression.
Chris Turner, executive director of B Lab UK, expressed enthusiasm for When in Rome’s decision to become a B Corp. He believes that this move will make them an invaluable addition to the community, helping to drive the conversation about food and drink sustainability, sustainable packaging, food and drink marketing, and food and drink consumer trends.
By actively participating in initiatives like publishing their carbon footprint and becoming a B Corp, When in Rome demonstrates their commitment to transparency and sustainability. They are paving the way for other brands in the industry to follow suit and make a positive impact.
