Citizens of Soil has successfully completed a funding round co-led by FIGR Ventures alongside a private family office, bolstered by the support of other strategic investors.
Based in the UK, Citizens of Soil operates a direct-to-consumer model, providing customers with premium extra virgin olive oil sourced from small-batch producers on family-run farms.
With this latest influx of capital, Citizens of Soil is well-positioned to launch new products, expand its leadership team, and enhance marketing efforts to increase brand visibility.
Founded in 2021, Citizens of Soil collaborates with regenerative farming producers and is dedicated to empowering women throughout the supply chain.
“We are delighted to have secured this investment, which will enable us to take Citizens of Soil to the next level,” stated Sarah Vachon, co-founder and CEO of Citizens of Soil.
“Shoppers are increasingly looking for high-quality, nutritious food experiences that offer total transparency, and we are committed to bringing the best extra virgin olive oils directly to their kitchens.”
“With the support of our investors, we will continue to scale our impact with small-scale producers, innovate the category, grow our team, and expand internationally to share our passion for premium olive oil and the land it was grown on with an even wider audience.”
Notably, FIGR Ventures’ investment marks only the second foray into funding since the firm’s establishment in late 2024.
This fund focuses exclusively on businesses that possess the “potential to drive positive environmental or social change,” which is precisely what drew FIGR Ventures to Citizens of Soil.
“We are excited to support Citizens of Soil on its journey to redefine the olive oil market,” remarked Fiona Humphries, managing director of FIGR Ventures.
“The team’s innovative approach, combined with a genuine passion for creating the best-tasting, most sustainably-produced oil, sets them apart in a sector currently dominated by mass-produced, blended oils. With this investment, they are well-positioned to scale their business and bring their exceptional products to even more customers.”
