British confectionery manufacturer Swizzels has introduced an exciting new product, the Triple Dip, to commemorate the 50th anniversary of its beloved cherry and orange Double Dip.
This innovative Triple Dip features a trio of tangy sherbet flavors: strawberry, apple, and blue raspberry, paired with the signature Swizzels dipping stick for an enhanced experience.
Retailing at £0.50, this addition to the Swizzels countline selection showcases vibrant, eye-catching packaging designed to attract attention on shelves and entice consumers looking for a playful twist on a classic treat.
Clare Newton, the trade and shopper marketing manager at Swizzels, remarked: “Double Dip has been cherished across generations, remaining just as popular today. With the increasing demand for sour sweets, developing a Triple Dip to capitalize on this trend seemed like the ideal way to celebrate the 50-year milestone since the original Double Dip was launched.”
She added, “Both items are vegan-friendly and budget-conscious, drawing in a diverse customer base while providing retailers with a fresh novelty offering. Whether consumers are reminiscing about their childhood visits to the corner shop with Double Dip or discovering Triple Dip for the first time, this brand is essential for retailers aiming to boost novelty sales and leverage the ongoing trends of nostalgia and sour flavors in the market.”
As a leading producer of countline sugar confectionery, Swizzels is dedicated to expanding its novelty product lineup, responding to the growing demand for affordable treats from reputable brands. The novelty segment currently holds a value of £69 million (source: Circana, Ext IRI Marketplace, 52 weeks to 12/04/26), making it a significant focal point for retailers seeking to enhance their confectionery assortments.
