There is no doubt: WK Kellogg Co shareholders strongly favor a takeover by confectionery giant Ferrero.
In a decisive vote, 93% agreed to the merger, while just 6% opposed it and fewer than 1% abstained. Each share represented one vote.
With the merger now approved, the focus shifts to ‘when’ this will happen. The $3.1bn (€2.6bn) transaction is anticipated to close on 26 September 2025.
Shortly thereafter, Ferrero is expected to assume control of WK Kellogg’s cereals, including well-known brands like Froot Loops, Special K, and Frosted Flakes, across the US, Canada, and the Caribbean.
Ferrero has prioritized North American expansion, steadily acquiring businesses such as Well Enterprises and Nestlé’s US confectionery division. Thus, the WK Kellogg acquisition aligns perfectly with Ferrero’s strategic objectives.
This deal is also crucial for WK Kellogg, which has faced significant financial challenges following the split from The Kellogg Company. Currently, WK Kellogg is grappling with over half a billion dollars in debt.
Meanwhile, Kellanova aims to secure a purchase by Mars, Inc – pending European Commission approval.
Experts believe the Ferrero deal will “maximise value” for WK Kellogg shareholders. After closure, WK Kellogg’s stock will be delisted from the New York Stock Exchange and will no longer be publicly traded.
As for the future of WK Kellogg brands under Ferrero, specifics remain unclear. WK Kellogg CEO Gary Pilnick hinted at potential future collaborations between the brands, suggesting they may explore “opportunities beyond cereal.”
Whether this will lead to innovative products like Froot Loop-flavored Kinder Bueno bars or entirely unexpected offerings, Ferrero’s forthcoming actions will be compelling to watch.
