Gousto, a leading recipe kit supplier, has successfully “decoupled” from its direct market competitors. The company is now poised to challenge supermarkets with its “smarter, more convenient proposition, without compromising on quality, taste and healthy ingredients.”
Additionally, Gousto highlighted that its capability to offer next-day delivery represents a “major milestone” in its strategic roadmap aimed at rivaling supermarket giants. At the beginning of the year, the company initiated trials of this faster service, which has since been expanded to a broader audience. As it stands, the next-day delivery option is available to new customers, returning users, and existing clients placing additional orders outside their subscription.
As Gousto continues to enhance its next-day delivery service, it aims to align its offerings with the lead times prevalent in online grocery shopping.
Financial Performance and Growth Potential
This announcement coincides with Gousto’s release of its financial performance report for the six months ending June 30, revealing impressive revenues of £180 million. Consequently, the company remains on track to achieve its full-year FY25 revenue growth target of 5 to 10%, despite the tougher comparisons anticipated in the second half of the year and a stagnant economy.
Recently, Gousto expanded into the Republic of Ireland and reported encouraging early trading, offering over 150 monthly recipes specifically tailored to Irish preferences.
Tech-Driven Efficiency
Overall, Gousto has managed to mitigate price hikes and the effects of food inflation, attributing its success to a tech-driven model. The menu optimization algorithm ensures value alongside health, convenience, and a diverse range when selecting from its extensive recipe bank of approximately 9,000, offering 500 unique recipes each month.
Timo Boldt, founder and CEO of Gousto, stated: “We have returned to a growth focus, achieving a market beating 11% sales increase in the first half, despite an unrelenting economic environment. Thanks to our technology and model, we have been able to limit our price increases through the cost-of-living crisis to 41% below the rate of grocery inflation.”
He further added: “We will continue to build upon our next-day delivery trials and double down on our ‘convenience without compromise’ proposition as we look to take on the supermarkets for the dinner market.”
