Food tech start-up Deliverect has expanded its services by acquiring Dubai-based mobile ordering and marketing provider ChatFood, offering restaurants a one-stop digital platform that supports profitable growth and experiences. The acquisition will enable Deliverect to offer a 360-degree solution, providing a variety of dining options to their customers, including social, dine-in QR, direct channel ordering, and online food delivery options. This acquisition represents a significant milestone for Deliverect, as the company aims to support restaurant owners in the digital age by creating a one-stop-shop for food packaging and delivery solutions.
The acquisition of ChatFood means the combined businesses will serve more than 43,000 restaurants and foodservice businesses worldwide, powering over 300 million orders across the globe. ChatFood operates in the Gulf region, where more than 3,000 foodservice locations rely on its technology. The co-founders of ChatFood will remain with Deliverect to lead further growth and expansion.
Deliverect’s CEO and co-founder, Zhong Xu, said: “We are thrilled to welcome ChatFood to the Deliverect team. With ChatFood, we now provide a 360-degree solution inspired by the challenges our customers face, supporting them both with in-restaurant dining and online food delivery. This milestone is significant for our company because each day we strive to simplify the lives of restaurant owners and help them thrive in the digital age.”
The acquisition will extend Deliverect’s services by offering customers new solutions, including ‘Deliverect Social Media Ordering’, where restaurants’ customers can order from their social media accounts and tap into restaurants’ social channels. Another new solution is ‘Deliverect Order & Pay,’ whereby restaurants can digitise their dine-in experience using custom QR codes for menus, ordering, bill management, and payment.
According to ChatFood, their solutions have resulted in 35% higher average spending from customers, tripled the amount of tips, and increased labour efficiency by 25%. Deliverect’s ‘Social Media Ordering’ and ‘Order & Pay’ will be available globally on a rolling basis over the coming months.
The financial terms of the acquisition were not disclosed.
