Nim’s, a UK better-for-you manufacturer renowned for its air-dried fruit and vegetable crisps, has undergone a rebranding to better represent its expanding product range.
Now known as Nim’s…Naturally, the company, founded by Nimisha Raja in 2017 and located in Kent, south-east England, boasts over 65 products ranging from drink garnishes, botanicals, ingredients, and edible teas, all crafted using single ingredients.
Employing 18 individuals at its Sittingbourne factory, Nim’s…Naturally is gearing up to launch a line of air-dried ingredients under its Let’s Cook and Let’s Bake brands.
Raja expressed, “When we started, it was all about our air-dried fruit crisps, but with our new product development expanding, we required an overarching brand that encompassed all our offerings in retail and foodservice.”
Supplying leading retailers like Holland & Barrett, Pret a Manger, and Zizzi, Nim’s…Naturally aims for its products to be easily identifiable by customers as 100% natural, with a focus on flavor and nutrition.
The Nim’s…Naturally range is free from fat, allergens, gluten, and dairy, in addition to being vegan-friendly, Kosher, and Halal-certified.
Raja emphasized, “I want shoppers to have full trust in our products – be it crisps, drink garnishes, ingredients, or teas – knowing that our logo signifies natural goodness without any additives.”
