Food and Beverage Business
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SemCap invests in Aloha plant-based protein snacks and drinks business

SemCap invests in Aloha plant-based protein snacks and drinks business Savoury Snacks, Vegetarian and Vegan Food and Beverage Business

Aloha, a US plant-based snacks and drinks business, has received a minority investment from SemCap Food and Nutrition. SemCap has infused $68m to acquire a “significant” minority interest in Aloha, replacing early-stage angel investors.

Aloha, an employee-owned, B-Corp-certified business, specializes in producing organic protein bars, powders, and coconut-based protein drinks. Its products are distributed through major US retailers and online channels.

The company’s staff and management will retain a significant stake in Aloha, which is known for its climate-neutral and non-GMO certified products. Aloha will continue to operate independently under the leadership of Brad Charron, who will remain as chairman and CEO.

Joining the board of the plant-based company are SemCap managing partner John Haugen and partner Ryan Newcom. Additionally, existing independent board members Bart Adlam, Maura Mottolese, and Alexander Rittweger, the largest angel investor in the business, will continue in their roles.

SemCap and Aloha share a common mission of making nutritious food accessible to all while driving positive change through business operations. Charron expressed excitement about the partnership and anticipates significant growth with SemCap’s involvement.

Aloha’s products are available in prominent US retailers such as Whole Foods Market, Kroger, Walmart, Sprouts, and Costco. The company plans to expand its presence in traditional retail channels and strengthen its digital footprint to sustain double-digit sales growth.

SemCap, founded in 2020 by Buck Buckley and Cyrus Vandrevala, focuses on investments in the food, health, and education sectors. In the food segment, the company targets revenue companies generating $25m or more that offer organic, natural, non-GMO, and plant-based products.

With a keen eye on digital growth and retail expansion opportunities, Newcom, a new board member at Aloha, sees immense potential for the brand. He believes in leveraging consumer-driven food trends to scale up and nurture the future of food and nutrition brands.

The shift towards healthier food choices presents a significant opportunity for SemCap to support and grow innovative food and nutrition brands. The investment in Aloha reflects the company’s commitment to identifying and promoting the brands that will shape the future of the industry.

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