Catalina Crunch, a start-up breakfast cereal company, is going through executive changes in the food and beverage industry. Founder Krishna Kaliannan is stepping down as CEO and president Joel Warady is transitioning to a new opportunity.
Doug Behrens, previously the president and chief customer officer of KIND, is set to take over as the CEO of Catalina Crunch. Kaliannan will remain actively involved in the day-to-day operations.
The company is dedicated to continuous improvement and sustained growth as it undergoes these positive changes. Kaliannan expressed his excitement about welcoming Doug Behrens to the team. He stated, “Hiring him is instrumental to get us to the next level as our needs as a company have changed.”
Catalina Crunch, initially set-up as a keto-centric business, has evolved into a manufacturer of low-sugar breakfast cereal, cookies, and snack mixes. The company’s products are sold through retail and the direct-to-consumer channel. CEO Doug Behrens spoke highly of the company’s growth and expressed his eagerness to join the team for the next chapter.
These changes come as Catalina Crunch experiences a surge in demand. Behrens will be responsible for leading the company into its next phase of growth and expanding its retail footprint. He brings with him a background that includes leadership positions at globally recognized companies such as Johnson & Johnson, Danone, and Amplify Snack Brands.
These executive changes reflect the company’s dedication to keeping up with food and drink business trends. Catalina Crunch is well-positioned to remain a disruptive leader in the industry.
