Food and Beverage Business

French butter manufacturer Loyez Woessen sets sights on international markets

French butter manufacturer Loyez Woessen sets sights on international markets Dairy & Soy Food Food and Beverage Business

France-based butter supplier Loyez Woessen, now known as Abondia, is expanding its presence in the food and beverage industry. An investment by BNP Paribas Développement has given the company the boost it needs to focus on international markets. The company, which currently generates less than 5% of its sales outside of France, is looking to expand its reach in the US, as well as in the Middle East and Asia. With the strategic investment by BNP Paribas Développement, the company is set to grow and become more competitive in the global market.

One of the significant developments for Abondia is the appointment of Pascal Jallet as the company’s CEO. Jallet has also become an investor as a result of the recent investment transaction. The company’s international expansion is a new project, and a commercial office has been opened in the United States as a first step. The initial focus will be on the company’s historic segment – butter.

The company has two butter production sites in France and plans to expand its product line to include cheese. Abondia aims to produce and supply cheese to major retailers in France, in addition to packaging butter for the country’s grocers. Xavier Burette, the company’s president, stated that the reorganization of capital will bring added value to their growth projects and reflects their ambition for the development of the company in the coming years.

With its sights set on international expansion and product diversification, Abondia is poised for significant growth in the food and drink business. With a new corporate identity and strategic investors on board, the company is set to capitalize on food and drink consumer trends on a global scale. This shift represents a significant step forward in the company’s journey towards becoming a major player in the international food and beverage industry.

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