Asian cuisine business DayDayCook has acquired US-based peer Omsom, solidifying its position in the food and beverage industry.
The financial details of the acquisition have not been disclosed.
DayDayCook, headquartered in Hong Kong and the US, stated that the acquisition, along with its growing portfolio, will propel it towards becoming a leading force in the Asian food and drink business.
The acquisition, which involves a mix of cash and stock, will be paid over the next four years. The funding will be directed towards Omsom’s new product development to expedite the process from “idea to aisle,” aiming to streamline operations and enhance financial performance.
“Operational synergies between the two companies will optimize processes and drive financial growth,” the group added.
Omsom will join DayDayCook’s existing portfolio as the sixth brand, which includes its own label and Chinese brands Mengwei instant noodles and Yujia-Weng seafood products. The company also owns two US Asian cuisine brands, Nona Lim and Yai’s Thai, acquired in the past year.
DayDayCook founder Norma Chu expressed, “Having three prominent Asian food brands will enhance synergies and efficiency in our operations, leading to increased profitability.”
The co-founders of Omsom, Vanessa and Kim Pham, stated in a LinkedIn post, “As we considered what our team needed – a faster product innovation process and the ability to scale into retail – we knew that an acquisition by DayDayCook would give us the resources to keep growing as a household name.”
Omsom’s cooking sauces and instant noodles are currently available in retailers across the US, including Whole Foods Market, Target, and The Fresh Market.
In an earlier interview, DayDayCook emphasized the importance of building a roster of US brands as part of its growth strategy, with a focus on expanding internationally and consolidating in the Asian convenient meal products sector.
