Courchesne Larose Group, a prominent Canadian supplier of fruits and vegetables, has recently acquired Veg-Pak Produce, a local competitor, for an undisclosed amount. This strategic move, according to the Montreal-based Courchesne Larose Group, serves as a significant opportunity for the company to strengthen its presence in Canada’s two largest markets.
In their statement, Courchesne Larose indicated, “By launching its first physical operations in Ontario, the company will enhance its capacity to effectively and comprehensively serve customers in that province, as well as all major national retailers.”
Established in 1943, Veg-Pak is recognized as a value-added wholesaler and processor of fresh produce, catering to a diverse customer base across its region. As part of the acquisition, Veg-Pak will function as an independent division within the Courchesne Larose Group, maintaining its corporate branding and headquarters in Etobicoke. The leadership team, comprising Rick Carnevale and Dan Carnevale, will remain unchanged, ensuring continuity in operations and strategy.
This acquisition marks a notable first step for Courchesne Larose since its collaboration with Canadian private-equity firm Sagard in 2022, which allowed the firm to elevate its operations. Employing around 600 individuals, Courchesne Larose has positioned itself as a significant importer of citrus fruit.
Alain Routhier, the company’s president, commented on the deal, stating, “Veg-Pak is a wonderful addition to Courchesne Larose. Our success is built on the strength of our team. Courchesne Larose Group is essentially an extended family where everyone contributes. This acquisition is a testament to our commitment to extending that family and continuing our legacy of excellence.”
In addition, Veg-Pak’s Rick Carnevale expressed enthusiasm about the collaboration, stating, “We are excited about our new partnership that will enable both companies to enhance customer service by leveraging each other’s best practices. Moreover, we will be able to sell one another’s products and services across wider geographies, thereby driving growth in both of our markets.”
Overall, this merger signifies a vital development not just for the involved companies, but also for the food and beverage industry at large. By leveraging their combined strengths, the two entities aim to enhance their service offerings and expand their market reach effectively.
Stay informed on the latest trends and updates within the food and drink consumer trends by following industry news and reports. This acquisition is poised to influence future strategies within the food and beverage sector in Canada.
