Spanish chocolate manufacturer Natra has announced its agreement to acquire Bredabest, a Dutch company specializing in peanut butter and other peanut-based products.
While financial details of the transaction remain undisclosed, this strategic acquisition aims to “create a powerhouse in sweet spreads and confectionery,” according to CapVest, Natra’s private-equity owner.
By integrating Bredabest’s expertise in peanut processing with Natra’s expansive distribution network, the Madrid-based firm is poised to broaden its product portfolio significantly. CapVest, which acquired Natra in 2022, emphasized that the acquisition “strengthens product offerings, cross-selling opportunities, and supply chain integration” within the food and beverage industry.
This move aligns with Natra’s global growth strategy, which has previously included theacquisition of Gudrun, a Belgian chocolate producer, in September 2024.
Armando Santacesaria, CEO of Natra, stated, “This exciting acquisition strengthens our ability to enhance our customer offering and accelerates our journey to becoming the preferred private label partner in snacking & indulgence.”
Bredabest, located in Raamsdonksveer, serves retailers, fast-moving consumer goods companies, and emerging brands. The company operates two processing facilities with “significant” growth capacity, participating in both the organic and pure peanut butter markets, and importing peanuts into Europe.
Through this partnership, Bredabest can leverage a “wider” international network and “additional” resources for growth. Importantly, the company will maintain its operations at current facilities and retain all employees.
Founders Pieter Stienen and Rainier van Rey will stay on as shareholders and active participants in the business, overseeing daily operations while preserving Bredabest’s brand identity and operational practices. Stienen remarked, “Natra’s global scale and complementary portfolio will unlock new opportunities while safeguarding the values and customer focus that have underpinned Bredabest’s success.”
The completion of this deal hinges on regulatory approvals and specific conditions.
Natra is renowned for producing a variety of chocolate products, including bars, pralines, tablets, and chocolate hazelnut spreads, distributed in over 90 countries. With a workforce exceeding 1,400 employees across seven production facilities in Spain, Belgium, France, and Canada, Natra is well-positioned in the food and drink business.
