In a move to capitalize on the increasing popularity of protein yoghurt, Yoplait is set to introduce Skyr Energy, which will be the very first Skyr product to incorporate real fruit pieces, Vitamin B6*, and Vitamin D, while also boasting a high protein content and being completely fat-free. It is worth noting that protein yoghurt is currently experiencing the most rapid growth within the chilled, yoghurt, and dairy (CYD) category.
Yoplait Skyr Energy is a delightful yoghurt that offers a smooth texture and a distinct fruity layer. Crafted according to an original Icelandic recipe, it is not only rich in protein but also fortified with Vitamin D and B6 to provide a boost of energy. The product is available in two delectable flavors: Strawberry & Blackcurrant and Mango & Passionfruit.
According to Ewa Moxham, the head of marketing for Yoplait UK, “Skyr Energy represents our latest innovation that effectively addresses a prevailing consumer trend and demand. Our Skyr not only delivers exceptional taste and consistency, but it also offers the added benefits of vital vitamins and real fruit.”
She goes on to say, “Skyr Energy is truly one-of-a-kind and stands out prominently on store shelves. Its packaging is perfectly tailored to appeal to health-conscious consumers aged 25-45 who are seeking a flavorsome and satisfying breakfast or afternoon snack.”
To support the launch of Skyr Energy, Yoplait has devised a targeted in-store and out-of-home campaign. This includes providing samples to office workplaces across London, Birmingham, and Manchester, as well as employing social and digital media support, and conducting an influencer campaign to heighten awareness and encourage trial.
Packaged in convenient 2 x 140g packs, this format is ideal for either breakfast or snacking purposes and is offered at a recommended retail price (RRP) of £2.00.
