Walkers has recently unveiled an exclusive range of crisps with festive flavors, encompassing its core offerings as well as its premium Sensations brand. Additionally, Walkers has introduced limited-edition holiday-themed packaging for selected year-round favorites, with Wotsits Giants Really Cheesy and Sensations Thai Sweet Chilli getting a fresh new look.
The new flavors include Festive Turkey and Pigs In Blankets, which are bound to tantalize taste buds. Furthermore, a distinctive and highly debatable flavor, Christmas Pudding, is expected to ignite discussions among shoppers.
Wayne Newton, the senior marketing director at Walkers, acknowledges the increasing prevalence of shared occasions during the Christmas season. Shoppers now actively seek savory snacks that offer an extra special touch and elevate their celebrations with loved ones. With this in mind, Walkers decided to introduce the limited-edition flavors in the PMP format for the convenience channel. This choice was a clear one as these formats have consistently proven popular among both shoppers and retailers. PMPs remain the leading contributors to the growth of crisps and snacks in terms of value, surpassing other segments. Thus, our new range of festive flavors is not only meeting consumer demand but also generating excitement and conversation.
The Walkers and Sensations limited edition Christmas ranges are now available, but stocks are limited. Walkers’ core range now rolls out in SMP 5pk (RRP: £2.00) and 65g PMP (Festive Turkey and Pigs In Blankets only, RRP: £1.25) formats. The Sensations Christmas range offers both flavors in 150g sharing bags (RRP £2.50).
Moreover, within the convenience channel, the new Walkers seasonal products, Festive Turkey and Pigs In Blankets, will be available in RRP price marked packs, ensuring ease and affordability for shoppers.
This enticing line-up is set to bring joy to consumers throughout the holiday season. So, make sure to grab your limited-edition Walkers crisps before they’re gone!
