Tropicana is pleased to announce the expansion of its product line with the introduction of Tropicana Kids Smoothies. This new range will include two delightful flavors: Pineapple & Mango and Strawberry & Banana.
According to Liz Ashdown, Marketing Director UK&I at Tropicana Brands Group, “Tropicana is the leading juice brand in the UK, boasting a wealth of fruit expertise garnered over 75 years. The introduction of a new kids smoothie is an exciting milestone for Tropicana as we strive to meet evolving consumer preferences and provide families with a convenient and healthy solution.”
The launch of Tropicana Kids Smoothies follows closely on the heels of Tropicana’s introduction of a new creative platform in June, known as “It’s THAT Juice.” This campaign has been supported by the largest media investment in three years, allowing Tropicana to further establish its unique identity within the industry.
Tropicana remains committed to offering a diverse range of products that cater to the changing needs and desires of consumers. The introduction of Tropicana Kids Smoothies ensures that families can enjoy the convenience of a nutritious and delicious beverage option.
