During the World Cup Final weekend, purchases of Red Stripe beer increased by 95% compared to the previous four weekends. Following closely behind were San Miguel Beer and Kronenbourg, which experienced sales growth of 81% and 74% respectively.
Other beer brands that witnessed a boost in sales included Tyskie Beer, with a 71% increase, Asahi Super Dry at 67%, and Carling which saw a 56% rise.
Here are the top 10 beers sold across the UK over the World Cup Final weekend:
- Red Stripe (+95%)
- San Miguel Beer (+81%)
- Kronenbourg (+74%)
- Tyskie Beer (+71%)
- Asahi Super Dry (+67%)
- Staropramen Lager (+67%)
- Tennents Lager (+62%)
- Carlsberg Export (+59%)
- Carling (+56%)
- Corona Cans (+54%)
Anthony Sappor, retail proposition & partnerships director at PayPoint, expressed his satisfaction with the British public’s choice to support the Lionesses by turning to their local convenience stores for their celebratory needs.
“Our 28,000 retailer partners, with their extensive stock and extended opening hours, played a crucial role in helping communities rejoice in the Lionesses’ historic achievement of reaching the World Cup Final,” said Sappor.
He further added, “They offer a range of services to local communities, but assisting in celebrating this milestone certainly ranks amongst the most fulfilling.”
