Food and Beverage Business
Consumer

Tate and Lyle Introduces Versatile Low-Calorie Sweetener

Food and Drink Technology

Tate & Lyle Sugars has recently introduced a low-calorie sucralose sweetener, providing consumers with more options for their beverages and breakfast dishes. The British brand has meticulously developed this product to meet key consumer needs, ensuring it easily dissolves in hot drinks, maintains a texture similar to real cane sugar, and can be effortlessly sprinkled over dishes such as cereal and fruit.

The new sweetener is available in both tablet and resealable pouch form, offering convenience for on-the-go use. The pouch format is more concentrated, providing cost savings as consumers require less product to achieve the desired level of sweetness.

Additionally, the resealable pouch is recyclable, uses minimal packaging material, and occupies less shelf space for retailers. Tate & Lyle Sugars, known for its Zucro brand widely available in food service retailers nationwide, is retiring the Zucro brand in favor of its new Sucralose Sweetener.

Sandra Gonilho, marketing manager for Tate & Lyle Sugars, expressed confidence in the company’s ability to create the perfect sweetness for coffee, cereal, and desserts. She highlighted the growing trend of consumers opting for sweeteners, with the market now valued at over £55 million annually, making up nearly a fifth of the total sugar market value. The sales of Tate & Lyle Sugars’ existing food service-led sweetener brand have experienced a 300% increase in volume, a trend expected to continue post-Covid-19 as consumers seek greater control over their diets.

The new Tate & Lyle Sugars pouch contains 75g sweetener and has a recommended retail price (RSP) of £1.80, while the 300-count tablet dispenser has an RSP of £2.00. Both products are available in-store and online via Asda and Sainsburys, with a rollout planned for the Co-Op in January 2024. Customers can easily access these products and enjoy the benefits of a low-calorie sweetener to enhance their everyday meals and drinks.

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