Food and Beverage Business
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Swizzels introduces a fresh line of Sherbet Dips ignited by Illumination’s Minions.

Swizzels introduces a fresh line of Sherbet Dips ignited by Illumination's Minions. Illumination, Minions, Sherbet Dips, Swizzels Food and Beverage Business

In 2022, Swizzels launched Minions Chew Bags and Minions Chew Bars which have achieved immense success. This, in turn, inspired the brand to introduce another addition to the Minions-themed portfolio – the Minions Sherbet Dip.

The new and innovative sherbet product comes in three mouth-watering flavours – Fizzy Orange, Sour Apple and Tangy Berry. It also includes a classic Swizzelstick for dipping.

According to a spokesperson, the company recognizes the popularity of the sherbet dip category, which is worth an estimated £3.7m and has shown a value growth of 7%. Thus, Swizzels is delighted to expand its range of sherbet products and launch the Minions Sherbet Dip as its newest addition.

Retailers can easily purchase these three-flavoured Dips in 23g sachets. What’s more, these Dips are vegan-friendly and come in cases of 36 sachets per SRP. With an RRP of 50p per sachet, retailers can expect great returns in profit.

In conclusion, the Minions Sherbet Dip is expected to witness a warm welcome from customers in the UK and beyond. Swizzels is committed to delivering innovative products that cater to its customers’ unique preferences and tastes. Therefore, retailers should anticipate noteworthy sales and success with this new and exciting product line.

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