The introduction of our new own label raspberry flavoured vodka is an exciting development in our range of vodka products, according to Adam Georgiou, senior brand manager for own label beer, wine, and spirits at Spar UK. As the market for flavoured vodka continues to grow, raspberry has consistently emerged as the crowd favourite among consumers. In fact, Spar’s market research indicates that raspberry vodka currently holds a commanding 37% share of the flavoured vodka market. Furthermore, Spar’s own label Imperial Vodka has been performing exceptionally well, setting the stage for the success of our new raspberry vodka.
Georgiou highlights the qualities of our British-made spirit, mentioning that it has undergone a meticulous distillation process involving five stages of distillation and three rounds of filtration. As a result, we have achieved a smooth mouthfeel and a clean, fruity flavor, guaranteeing a superior drinking experience for our customers.
The timing of this product launch could not be better, as we approach the summer holidays. Priced at an attractive £14.99, our raspberry flavoured vodka offers excellent value without compromising on quality. This makes it a highly appealing choice for customers seeking a premium spirit at an affordable price point.
Starting from 6 July 2023, Spar raspberry flavoured vodka will be available in participating Spar stores. To ensure a successful launch, we have implemented a comprehensive support strategy, encompassing in-store point-of-sale materials, striking graphics, internal and external communications, as well as digital communications.
In conclusion, with its delightful raspberry flavor and exceptional quality, our new own label raspberry vodka is poised to become a bestseller within the spirits market. We invite our independent Spar retailers and stores to embrace this exclusive product, confident that it will be a hit among discerning customers seeking a high-quality and value-conscious spirit option.