Rice pudding and custard are the largest sub-category for ambient desserts, presenting a substantial retail sales opportunity of over half a million pounds. These delectable treats are now available as our new own label tinned rice pudding and custard.
Luna Chu, our brand manager for grocery at Spar UK, expresses her excitement about this exciting launch. She states, “We are thrilled to introduce our creamy and indulgent own label tinned rice pudding and custard to our customers. We anticipate these products to quickly become customer favorites.”
Both rice pudding and custard are versatile treats that can be enjoyed either hot or cold, making them the perfect indulgence for any season. As exclusive Spar own label products, our customers will only find these delectable treats at our stores.
Starting from the end of July, our Spar stores across the UK will offer tins of our own label rice pudding and custard at an attractive recommended selling price of 95p each. To support the release, we have invested in in-store promotion with point-of-sale materials, eye-catching graphics, as well as internal and external communications. Additionally, we will utilize digital communications platforms to reach out to our valued customers.
